2020 PLAN

2020/11/09 10:30:00

What to Expect from IMN’s Virtual Annual Conference:

  • Live Sessions will be delivered by the Zoom platform
  • November 2: Paid registered participants will be sent by email with the link and passcode to the Conference Participant Webpage (CPW)
  • All Pre-recorded content will be available November 2.
  •  The CPW will be your central location for all pre-recorded content, handouts/resources and links to Zoom live sessions.
  • Once this link is sent, no refunds will be offered.
  • Each conference day you will receive an email with details of the days events.
  • Paid participants will have access to all pre recorded content and recorded discussion sessions through APRIL of 2021.

Planning Your Virtual Conference Attendance

This page will give you pointers on being the best you can be on a Virtual/Zoom Conference.

Get the Most out of a Virtual Conference


  1. Organize your session schedule. With more flexibility, it’s critical to plan ahead and optimize what sessions you want to see. Maximize your time and learning by reviewing pre recorded topics and sessions in advance.
  2. Prioritize your time. The truth is multitasking isn’t that productive. Focus on making the best use out of your time by being truly present. Set reminders for sessions so you don’t miss something important.
  3. Minimize distractions. Interruptions happen. Set yourself up in a quiet space. Be sure to silence your phone, block off your calendar, and put a “Do not Disturb” message on, so you can fully focus.
  4. Familiarize yourself with the tools. There’s nothing worse than missing something because of faulty technology. Be sure to test your audio and ensure a strong wifi connection. For the best experience, use a laptop instead of your smartphone.


  1. Be an active participant. Plan to participate beyond listening. Take notes. Ask questions during the live sessions. Partake in online polling. Get active on social by using conference hashtags, live chats, and other tools to connect.
  2. Build your virtual community. At an in-person conference, you’re normally just listening to a speaker and making small talk in the coffee line. Virtually, you have a chance to engage in more meaningful ways. Create and share insights by collaborating with others. Expand your network like joining the IMN 40th Annual Conference Facebook Page.


  1. Take advantage of replays. Catch any recorded sessions you may have missed. Debrief with fellow attendees and peers. Keep the conversation going by sharing key takeaways on Facebook.

Bonus tip: Don’t forget to have fun. You’re here to learn, connect and, most importantly, have some fun!


Zoom and other digital platforms have us on display much more than in pre-pandemic days. Some people have a great screen presence; others just don’t get it, says body language expert Traci Brown. “You need to understand basic cinematography,” she says. Here’s how to be the star of your own mini-movie on every video call.

1. Prop up your computer. The camera should be positioned an inch or so above your head. Too often, people are working on laptops and looking down on the camera. Note: The view into your nostrils is not flattering. Use a laptop stand, a few books or a sturdy box to raise it a bit.

2. Position your face in the screen. Think like you’re shooting a movie. Your face should command the space, with the top of your head brushing the top of the screen — or just slightly cut off. It makes a huge difference.

3. Look at the camera. It’s hard not to look at yourself, but it’s the camera you should be talking to. Don’t just stare right though it — it’s natural to look away at times — but remember that’s your focal point.

4. Don’t slouch. Sit up straight (or stand if your workstation is set up for that). This gives you a more commanding presence.

5. Wear a little makeup (guys too). Pretend you’re a TV anchor. We all look more washed out on screen, so a bit of color is helpful, especially for those with fair complexions.

6. Dress OKish. Strike a balance between the torn Metallica t-shirt and traditional business clothes. You want to look better than bad, but don’t overdo it.

7. Pay attention. Others on the call can see you glancing down at your phone or checking Facebook in another window. That reflects poorly on you. Stay engaged in the conversation; it’s hard to get away with multitasking when a box is around your face.

8. Pump up your energy level. Hollywood actors go for dramatic flair because it takes a lot to express yourself through the camera. Your energy needs to be bigger when you’re speaking on a screen than it would be in person.

9. Record and review. Study yourself by recording your video calls and playing them back. Give yourself a score on tips 1 through 8, and note where there’s room for improvement.

10. Go off-screen. For some calls, video really isn’t necessary. It makes us feel like we’re on stage and being watched, which is tiresome and stressful when overused. Don’t be afraid to go dark at times and have an old-fashioned audio conversation.


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